Vladivar - Live Unbottled

A brand that likes to target young adults, Vladivar flirted with the idea of re-positioning itself to better appeal to its TG. So we came up with a campaign that had its roots in the young Indian’s thirst for self-expression. Edgy, rebellious and tongue-in-cheek, the campaign positioned the brand as the flag bearer of the young and restless.

The campaign comprised posters, on-ground and online engagement activities.

We also proposed a graffiti competition - Art Express - that invited the youth to come forward and express themselves. The canvas - the whole city (within the bounds of the law, of course). The entries with the most ‘LIKES’ on FB would win prizes.