Vladivar - Drink Responsibly

Vladivar is a vodka brand with a quirky personality. So when they needed a CSR campaign, we decided to use humour to tell young adults about the possible pitfalls of having one drink too many.

Radio Indigo

Radio Indigo is Bangalore’s only all-English radio station.  The brand wanted to reach out to young Bangaloreans with a campaign that established the radio station and English music as new ‘in-things’ in the Garden City.

Vladivar - Live Unbottled

A brand that likes to target young adults, Vladivar flirted with the idea of re-positioning itself to better appeal to its TG. So we came up with a campaign that had its roots in the young Indian’s thirst for self-expression. Edgy, rebellious and tongue-in-cheek, the campaign positioned the brand as the flag bearer of the young and restless.

The campaign comprised posters, on-ground and online engagement activities.

We also proposed a graffiti competition - Art Express - that invited the youth to come forward and express themselves. The canvas - the whole city (within the bounds of the law, of course). The entries with the most ‘LIKES’ on FB would win prizes.

CaratLane

For most Indian men, proposals are a Western concept. Weddings may be grand but proposals are not given the same importance. Often, the man doesn’t even propose. CaratLane, India’s largest online jeweller, wanted to own the proposal space and make the proposal a sacred ritual. 

The campaign was targeted at men, encouraging them to propose before they got

married (even if it was an arranged marriage). With a CaratLane solitaire, of course.

A television commercial launched the campaign and was followed by a couple of print

ads.

Credits:

Senior creative director: Rayomand Patell
Planner: Carl Daji

Art director: Kanan Doshi

Copywriter: Arpan Bhattacharyya

Account management: Ponnappa K A

Director: Prakash Varma

Production House: Nirvana Films

The launch campaign was followed by product ads. The brand still spoke to men but the communication was designed depending on the products / occasion that the brand wanted to highlight.

Louis Philippe - AW 12 Campaign

Louis Philippe had positioned itself as a fashion brand that was for the ‘truly discerning’. Post the main brand campaign that communicated this stance, we worked on a brand campaign that focused on individual products (shoes, shirts, trousers, and suits). The message remained the same - Louis Philippe is for people of a certain stature; people who understand even the minute details about the finer things in life.

Acer - Aspire S7 Campaign

Acer recently launched the Aspire S7, India’s slimmest Ultrabook. The brand wanted to position this product as the perfect laptop for business leaders. These ads were designed for release in the ‘CEO’ magazine and in in-flight publications.

Acer - Aspire V5 Campaign

The Aspire V5 is a laptop with four speakers and Dolby Plus Home Theatre 4. This makes for a listening experience unlike any other.

Jockey - Jockey or Nothing

Jockey India identified with the mantra of ‘No Compromise’ and wanted to encourage people to settle for nothing but the best - Jockey or Nothing.

The campaign comprised 5 TV commercials, followed by an outdoor campaign (brand and product).

Credits:

Senior creative directors: Raj Nair, Kaushik Roy

Art director: Salil Sojwal

Copywriter: Arpan Bhattacharyya

Account management: Ponnappa K A

Director: Vinil Mathew

Production House: Footcandle Film

Outdoor / Print - Brand

Outdoor / Print - Product

Jockey - Shop from your Comfort Zone

Post the Jockey or Nothing campaign, Jockey wanted to launch their E-store with the proposition - Shop from your Comfort Zone - with an on-ground/digital campaign targeted at young adults. Through this campaign, they wanted to communicate the fact that now, you could buy Jockey from wherever you were. They also wanted to highlight a few of their most popular products.

Domino’s - Calzone Pockets

Domino’s recently launched Calzone Pockets. The campaign centred around the thought - Thoda Juicy, Thoda Spicy, and was done out of Contract Delhi. I wrote the Tamil TVC for the campaign. Which is to say that I wrote the script and the dialogues in Hindi and had a friend translate it.

Credits:

National creative director: Ashish Chakravarty
Copywriter: Arpan Bhattacharyya

Halls - Saans le, Udaan le

Halls wanted a new television commercial that communicated the brand’s new positioning - Take a Deep Breath. We came up a variety of situations with nervous protagonists and a Halls lozenge saving the day. The research results veered towards one in particular. And then Bob and team at Good Morning Films just took it to a whole new level.

Credits: 

Senior creative director: Kaushik Roy

Art director: Satish Ambewadikar

Copywriters: Vikas Dubey, Arpan Bhattacharyya
Account management: Rajat Pandey
Director: Shashanka Chaturvedi (Bob)
Production House: Good Morning Films

Tata Nano - Sri Lanka Campaign

Tata Nano wanted to sell cars to young Sri Lankan families. So we decided to position the car as the favourite member in a modern family, because of the unique benefits it offers. A simple print campaign did the trick.

Karle Town Centre - Unreleased

Karle Town Centre is an upcoming residential project in Bangalore. The folks at Karle wanted to position the property as ‘uber-luxurious homes for the city’s jet-set.’ We came up with a campaign that celebrated the kind of people we expected to be living there.

Namma Bengaluru Foundation - Election Campaign

The Namma Bengaluru Foundation is a non-profit organization that works towards a better Bengaluru. They needed a poster campaign that encouraged young people to vote during the state elections in 2013. We came up messaging that instigated to youth to act on the everyday frustrations they experience.