Jockey - Jockey or Nothing

Jockey India identified with the mantra of ‘No Compromise’ and wanted to encourage people to settle for nothing but the best - Jockey or Nothing.

The campaign comprised 5 TV commercials, followed by an outdoor campaign (brand and product).

Credits:

Senior creative directors: Raj Nair, Kaushik Roy

Art director: Salil Sojwal

Copywriter: Arpan Bhattacharyya

Account management: Ponnappa K A

Director: Vinil Mathew

Production House: Footcandle Film

Outdoor / Print - Brand

Outdoor / Print - Product