Halls - Saans le, Udaan le

Halls wanted a new television commercial that communicated the brand’s new positioning - Take a Deep Breath. We came up a variety of situations with nervous protagonists and a Halls lozenge saving the day. The research results veered towards one in particular. And then Bob and team at Good Morning Films just took it to a whole new level.

Credits: 

Senior creative director: Kaushik Roy

Art director: Satish Ambewadikar

Copywriters: Vikas Dubey, Arpan Bhattacharyya
Account management: Rajat Pandey
Director: Shashanka Chaturvedi (Bob)
Production House: Good Morning Films